Caffino

Caffino wanted to create a memorable brand experience at Pekan Raya Jakarta that would stand out in a crowded food and beverage section. The challenge was developing an innovative activation that would generate social media buzz while driving immediate sales and brand recognition.

With limited time and space at the event, we needed to create an experience that was both engaging and efficient, capable of handling high foot traffic while creating shareable content that would extend the brand's reach beyond the physical event.

We developed the Magicbooth, an AI-powered photo generation experience that transformed every coffee purchase into a personalized, branded moment. Customers could create unique digital photos featuring themselves with Caffino branding and AI-generated backgrounds.

The system integrated seamlessly with the purchase flow, generating instant, high-quality branded content that customers could immediately share on social media, creating a viral loop that amplified Caffino's presence far beyond the event grounds.

The Magicbooth generated over 2,000 unique, branded photos during the event, creating massive social media buzz with 500,000+ social media reach and a 150% increase in brand awareness.

The activation not only drove immediate sales but also created a lasting digital footprint, with many customers continuing to share their AI-generated photos long after the event, extending Caffino's brand reach and engagement.