Garudaku

Garudaku and Liga E-sport Nasional needed a performance marketing partner capable of managing a substantial annual media budget while driving both top-up conversions and broad brand awareness in Indonesia's highly competitive e-sports market.

The challenge was to create campaigns that would resonate with diverse gaming audiences across different platforms while maintaining cost efficiency and delivering measurable ROI in a rapidly evolving digital landscape.

Our team at HVMD Digital implemented a comprehensive performance marketing strategy that leveraged advanced AI-powered creative optimization and precise audience targeting across Meta, TikTok, and Google platforms.

We developed dynamic creative assets that automatically adapted to different audience segments, implemented sophisticated attribution modeling to track the full customer journey, and created integrated campaigns that seamlessly connected awareness and conversion objectives.

Successfully managed an annual media budget of over IDR 2 billion, achieving 15 million+ reach while maintaining an impressive 8.2% conversion rate across all campaigns.

Our performance marketing efforts significantly increased both top-up conversions and brand awareness, establishing Garudaku as a dominant force in Indonesia's e-sports ecosystem.