MyTelkomsel
The Challenge
MyTelkomsel needed to evolve from a utility app to a daily digital destination for millions of Indonesians. The challenge was to build a vibrant social media presence from scratch that could drive mass user adoption, communicate complex features simply, and establish a relatable brand personality in a crowded telecommunications market.
With over 170 million Telkomsel subscribers, the pressure was immense to create content that resonated across diverse demographics while maintaining technical accuracy and brand consistency.
Our Solution
Our team at Rimma Studio, part of the Hivemind collective, architected a comprehensive multi-year content and community strategy. We developed a distinct visual identity and a friendly, helpful tone of voice that demystified the app's complex features through engaging storytelling.
Through a strategic mix of educational content, interactive campaigns, and creator collaborations, we transformed MyTelkomsel's social channels into a go-to resource for digital lifestyle tips, customer support, and community building. Our AI-powered content optimization ensured maximum engagement across all touchpoints.
The Results
Over our four-year strategic partnership, we grew the MyTelkomsel social media audience from zero to nearly one million engaged followers, establishing it as the dominant digital voice in Indonesia's telecommunications sector.
Our integrated approach was instrumental in driving user acquisition, increasing app engagement by 340%, and solidifying MyTelkomsel's position as an indispensable superapp for Telkomsel subscribers nationwide.
"The strategic vision and consistent execution from the Hivemind collective were critical to MyTelkomsel's digital transformation. They weren't just an agency; they became a core part of our team, building our community one authentic conversation at a time."