Sharp Cooking Club

Sharp Cooking Club needed to strengthen their connection with their core audience of home cooks and mothers by providing daily culinary inspiration that would differentiate them from other kitchen appliance brands in the competitive consumer electronics market.

The challenge was creating a valuable digital platform that would not only showcase Sharp's kitchen technology but also provide genuine utility to their community while establishing Sharp as a thought leader in the intersection of technology and culinary arts.

We developed and launched Resep.ai, a revolutionary platform powered by Gemini that generates unique recipes with realistic, AI-created food photography. The platform provides personalized cooking inspiration tailored to users' preferences, dietary restrictions, and available ingredients.

Our solution integrated advanced AI capabilities with intuitive user experience design, creating a seamless platform where users could discover, customize, and share recipes while building a stronger connection with Sharp's brand and kitchen appliance ecosystem.

Resep.ai has successfully generated over 600 unique recipes with AI-created food photography, engaging more than 1,000 active users and achieving a 95% user satisfaction rate.

The platform has significantly strengthened Sharp's relationship with their core audience, positioning the brand as an innovative leader in culinary technology while providing genuine value to home cooks across Indonesia.