Telkomsel Paylater

Telkomsel needed to launch their new Paylater fintech service in Indonesia's competitive digital lending market. The challenge was building trust and awareness for a new financial product while differentiating it from established competitors in a market where consumers are cautious about financial services.

With fintech regulations and consumer skepticism around new financial products, we needed to create a campaign that would educate potential users about the benefits while building credibility and trust in the Telkomsel brand.

We developed a comprehensive social media strategy that positioned Telkomsel Paylater as a trusted, convenient financial solution for Telkomsel's existing customer base. Our approach focused on educational content, user testimonials, and clear value propositions.

Through targeted social campaigns across Instagram, TikTok, and Facebook, we created engaging content that explained the service benefits, showcased real user experiences, and built confidence in the new fintech offering.

The launch campaign generated over 50,000 app downloads with a 25% conversion rate from social media traffic, establishing Telkomsel Paylater as a credible player in Indonesia's fintech market.

Our targeted approach resulted in 2 million+ social media impressions and successfully introduced the fintech product to Telkomsel's core user base, creating a strong foundation for future growth.